A key element of the Waikato Means Business strategy is the Waikato Story project, which is providing a toolkit of resources for telling the region’s story better.

It’s all about helping drive economic growth by building a strong, consistent profile of the mighty Waikato.

The Waikato Story was launched in late 2016 by Economic Development Minister Steven Joyce.

The Waikato Story defines what’s unique about the Waikato and provides a framework to help better communicate the region’s value to potential business investors, workers, visitors, students and families, in New Zealand and around the world.

The Waikato Story was developed with the help of hundreds of Waikato people who shared their ideas, feedback and pride in the region. Funded and coordinated by Waikato Regional Council with support from WEL Energy Trust, the Waikato Story builds on the success of the New Zealand Story launched in 2013.

The story highlights the region’s competitive advantage and supports the region’s growth aspirations by making available free marketing resources. The images, videos, data and stories can be used by people to promote their businesses to potential investors, workers, visitors, students and families, within New Zealand and around the world.

To access the full Waikato Story go to www.waikatostory.nz